Brand Designer
Having carved a niche for myself in the world of branding, I was uniquely suited to take on the challenge presented by Martenson and Herrera's rebranding needs. With their vision to combine the elegance of a high-end salon with the professionalism of a dental firm, I relished the opportunity to create something truly special. Collaborating with branding and design firm Markatos Moore, I set out to craft an all-new aesthetic, as well as conceive of a new name and branding elements.
The goal was to appeal to a different and more discerning clientele, one that desires a relaxed, personalized, and attentive dental experience. Drawing on my vast expertise in branding, we developed an identity that not only aligned with the client's vision but also spoke directly to their audience, resulting in a successful rebranding campaign that extended to navigation way-finding, external signs, corporate materials and their re-imagined website design.
