INNOVATION. DESIGN. STRATEGY.
I am an experienced and innovative Lead Designer and Art Director with a passion for strategizing and crafting engaging and professional marketing campaigns that drive conversions, MAU's, and greater connectivity. I have over 20 years of experience, working in an array of areas including branding and identity, digital marketing, event and retail environments, packaging, promotional, web and management. My portfolio is full of award-winning projects that demonstrate my ability to effectively communicate ideas and create engaging visuals.
I have a proven track record of being a reliable and fast paced worker to being effective at leading indiviudals and motivating others. My presentation skills and ability to explain ideas to clients have proven to be invaluable assets to my success and the work that I have accomplished has driven sales and growth. I have also developed a keen eye for trend and market research, which helps me to solve for any design challenge.
Outside of my professional career as a graphic designer, I own and operate my own company, Bestowe Gifting, which began in 2017. Bestowe supports small-batch artisans through the selling of corporate and business gifting. My passion for learning and business has helped me gain a deeper knowledge of the intricacies of marketing and business development from a content development and strategic level - an invaluable asset that I utilize when working with and for other businesses.
In my off-the-clock world, I am an avid traveler, outdoor enthusiast, and amateur cook. I enjoy spending time with my family exploring and having fun in our home state of California and beyond.
Creative director for companies such as Gap Inc., Pepsico, Landor Associates, and Anthem Worldwide, had this to say about Catherine:
Catherine is a fireball. She lights up a design studio with positive energy and creative passion that is a rare find. She consistently brings a level of strategic thinking and design chops to the table that exceeds her years in the industry.