During my tenure with Peet's Coffee, I played a pivotal role in multiple facets of the brand, ensuring the consistency of campaigns across different seasons. I took part in designing captivating and highly anticipated campaigns, including the successful launch of the new Cold Brew. Furthermore, I dedicated my efforts to enhancing the brand's packaging and graphic design elements. This involved creating and implementing impactful features like bus and truck wraps, charitable campaigns, eye-catching POP displays, and coordinating engaging photo shoots.
I worked closely with our In-Store Architects to create new and uplifting spaces to roll out the brand’s new look and feel in market.
