Designer
As a member of Pandora's brand and content team and a huge fan of Questove, I was thrilled to help refresh the design of our first weekly podcast Questlove Supreme, hosted by the renowned drummer from the Roots, Questlove. While the podcast had gained a strong following among music enthusiasts, our objective was to expand its appeal to a younger demographic under 25 years old and increase subscriber numbers.
To achieve this objective, our team focused on creating a fresh and modern look that would resonate with the younger audience we were targeting. We wanted to ensure that the branding would clearly communicate the podcast's subject matter and highlight the exciting guests and content of each episode.
The design translated into a strong and steady start for being new to the platform: increasing listenership over a short period of time and higher engagement rates.
