Lead Designer
Pandora Partner Events play a vital role in the marketing strategies of our partnerships team. These events aim to create meaningful and impactful brand moments for our listeners by promoting artists through a range of live and sponsored events held throughout the country.
Our team pursued two main approaches in executing these events. In some cases, Pandora itself sponsored and hosted live events at venues nationwide, which were promoted both on social media and on the Pandora online platform. These events not only drove traffic to the platform but also helped increase brand awareness and engagement with our audience.
In other cases, we partnered with companies on co-branded events that featured artists in person and on a special station on the Pandora platform. To ensure that each event was unique and tailored to the artist's brand, we designed original campaigns and assets that could be used on site for event graphics, on Pandora's platform, and on social media.
Our focus was on creating immersive, memorable, and shareable experiences that would resonate with our audience, increase engagement rates, and ultimately, drive business growth for the platform.
