Lead Design Director: Email Design
At Pandora, I had the opportunity to take on the role of the director of email design. I was responsible for developing, designing and creating templated systems for CRM, Events, Partner Marketing, Subscriptions, and Transactional emails. My role enabled me to create effective email campaigns and ongoing templates that increased engagement and MAU’s.
Welcome Series Emails: Our Tiger team strategized, designed and implemented Pandora's Welcome Emails and new Product offering Emails. As part of an effort to increase MAU's on their tiered listening platforms, the emails were designed to inform and engage users with the platform's new and old Product offerings which included the addition of Podcasts, Modes, Thumbs, Search and Playlist capabilities.
Pandora Welcome Series 2018: This project has seen tremendous success, with the Welcome Emails driving a significant rise in CTA's and a subsequent 10% increase in MAU's. It has been particularly gratifying to see that this project has not only reached out to new listeners, but has also seen a spike in signups to our higher paying plans. All in all, this project has been a great success and has yielded impressive ROI.
Pandora X Product to Market: In 2021 Pandora launched a product redesign that warranted a new Welcome Series Email announcement. The new email design for Pandora X coincided with a more dynamic brand identity and more diverse product features. Our goal was to deliver a more engaging and personalized experience for our users. We crafted an email design system with a fresh and vibrant color palette to reflect the updated product that had a modern, intuitive user interface while letting the product stand out.
