Catherine Weis (weiscreative.com) Visual and Graphic Designer of Print, Web, Strategy and Innovation in Oakland, CA the Bay Area.
Lead Designer and Retail Environmental Designer
When the President of Old Navy asks for a game-changing and jaw-dropping Holiday campaign, I eagerly rose to the challenge. From the get-go, I knew that playful language and design sensibilities would be the key to capturing shoppers' attention. And so, armed with my creative wit (and a wonderful partner in crime with copy writing chops) and an arsenal of design skills, I teamed up with the talented illustrator Hattie Stewart, to inject a dynamic energy that'd left viewers wanting more.
With a carefully crafted language and masterful design work, we created a visual spectacle that transcended expectations. Customers couldn't help but be wowed by the stunning in-store presence, coming into shop and driving sales up by 10% to previous shopping holidays. We showcased every great product that awaited them beyond the front door. The result was a wildly successful Holiday campaign that exceeded all traffic and sales goals.
Artist Collaborator: Hattie Stewart