Lead Designer
As a seasoned designer, I successfully spearheaded the design and production of Old Navy's Flagship windows in San Francisco for the yearly Jeans Sale, which resulted in a record-breaking sales performance at that location. My responsibilities included ideation, overseeing the production team, and collaborating with in-store teams to execute the project seamlessly. The exhibit entailed a complex environmental design comprised of intricate figure decals, sculpted 3-dimensional jeans, and meticulously timed light tubes that expertly highlighted the jean features on in-store mannequins.
As a result of my creativity and attention to detail, the project proved to be a resounding success, exceeding sales projections, and earning internal praise and glowing customer reviews.
All other stores across the United States received the same artwork in two dimensional posters and printed decals that were placed on the windows and front of store in every location.
