Lead Designer
As the baby company from the Gap Inc brand, denim is a big franchise for the Old Navy branch. They thrive on well crafted, yet even more affordable jeans for the whole family. My team was tasked with creating a cohesive and timeless look and feel for the entire core denim system.
Through design and copy we strove to convey what we found to be relatable, “universal” themes that would resonate with each division.
Collaborating with internal designers, marketing partners, external printers, production teams, and store operations, I oversaw the extensive installation of the campaign in hundreds of stores worldwide. From in-store navigation to on-garment labels and packaging, we were challenged to produce a clean, cohesive look and feel across 4 divisions under the “Old Navy Famous Jeans” mark that would last in stores for years to come, standing the test of time.
Awards:
Men’s Old Navy Denim In-Store: Core Denim and Premium Signage
2012 Outstanding Merchandising Achievement Award
GlobalShop2012 http://www.globalshop.org/
