Catherine Weis (weiscreative.com) Visual and Graphic Designer of Print, Web, Strategy and Innovation in Oakland, CA the Bay Area.
MULTIPLY YOUR STYLE
Old Navy's Back to School campaign is huge every year. The variety in offering exceeds any mom's fantasies. The design campaign idea behind this successful event was to show the customer that you could create various styles for one girl or boy with all of their offerings. Kids should have their own voice when it comes to going to school.
The whole campaign, from the original chalkboard art and window displays, to the unique in-store interactive spinners for kids, added a multi-dimensional and highly interactive experience in-stores that Old Navy customers could never forget.
Artist Collaboration: Erik Marinovich