When Old Navy launches an Active line, you better believe that they'll want some competitive marketing and packaging, and a strong mark to drive business. The goal was to create a cross-divisional platform for all Active wear. An icon library was created to highlight each product’s technical attributes. An identity was also created for the premium active system, which introduced performance and compression gear.
Awards:
INHOWSE design award for outstanding design achievement from How Design Magazine in 2012.
