Catherine Weis (weiscreative.com) Visual and Graphic Designer of Print, Web, Strategy and Innovation in Oakland, CA the Bay Area.
Lead Designer
In collaboration to Old Navy's latest launch of their new Active line, I played a pivotal role in developing a strategic marketing and packaging plan that left a significant positive long-term impact and positive ROI on the company's bottom line. My mandate was to create a platform that integrated all Active wear offerings across divisions, and I accomplished this by developing a comprehensive icon library that effectively showcased each product's technical attributes and was competitive with industry standards.
Additionally, I implemented an identity for the premium active system, which introduced performance and compression gear, effectively differentiating the brand and propelling it ahead of its competitors in the marketplace. As a result of my expertise and innovative approach to the project, the marketing and packaging campaign proved to be a staggering success, driving significant gains in market share and ultimately contributing to Old Navy's continued success within the retail industry
Awards:
INHOWSE design award for outstanding design achievement from How Design Magazine in 2012.