Catherine Weis (weiscreative.com) Visual and Graphic Designer of Print, Web, Strategy and Innovation in Oakland, CA the Bay Area.
Bestowe Gifting is more than just a brand, it's a story of passion, perseverance, and hard work. As the owner, CEO, and creative director, I started this brand from scratch with a clear vision in mind. From the very beginning, I focused on creating a gift-giving experience that would truly delight and impress the receiver and now have Fortune 500 companies using our platform to buy affordable luxury corporate gift boxes for employees and clients.
The first step was conceptualizing the brand and designing the logo and marketing materials. I spent weeks brainstorming ideas, conducting market research, and creating mood boards to ensure that the brand's message was clear and consistent. Once the brand identity was solidified, I used Shopify to map out the website, ensuring that the user journey was seamless and easy to navigate.
As the business grew, I became intimately familiar with our customers' needs and preferences. I re-coded parts of the website for easier user flow and UI, and I even studied the customer journey in detail to make sure that their experience was top-notch. This attention to detail paid off, as we quickly became known for our exceptional customer service and personalized approach.
But I didn't stop there. I am constantly designing new packaging designs for clients, and I always keep content creation in mind by designing for SEO and understanding business objectives to make our designs and content better. As the sole employee, I am responsible for social deliverables and email campaigns, as well as photo direction and substance.
Through hard work and dedication, Bestowe has turned into a successful business, reaching customers all around the world. From creating the brand identity to designing the website and fulfillment center, I have taken on every role to ensure that the Bestowe experience is second to none.